Thank you for voting us #1 Medispa in Murfreesboro.

Monday, November 15, 2010

Laser Vein Removel Winner

Happy Monday!
It just got a little happier for our Winner of the 30 minute Vein Removal Prize!

Dun ta da (drum roll) and long suspenseful moment of silence..........

msquick1 said...

Here is my subscriptions on Blogger:
and my Google reader:
aka BethAnn Bennett

Congrats MSquick1 your one your way to being vein free! Yay for you!!

You have 48 hours to call and claim your prize or we give the goods to a redraw!!


Rewarding Beautiful You!!!

Equilibrium medspa has an extensive client loyalty program and it's almost point redemption time (end of each year)...clients receive a point for every dollar they spend and then can turn those points in for free addition to other ways to earn points.

Our patient loyalty program was recently recognized by MedEsthetics, a national business education publication for medical practitioners. Click on the photo to the right, and then the link "read the current issue". Our story is called "Rewarding Patient Loyalty". Good things are happeing in Rutherford County and we love putting Murfreesboro, TN on the map!

Sunday, November 14, 2010

Sneak Peak of e in 2011.....shhh

We love giving sneak peaks to our most loyal we're leaking a sneak peak now.

Beginning January 1, 2011 - we are changing the way we offer Botox injections. We love the product and love the results. We also love fostering relationships with our clients.

After years of following laser and aesthetic clients, we have found that the best results are obtained when we treat clients for skincare, laser and Botox.

When we are allowed the capability of truly working with each client - we can save them a considerable amount of money - and who doesn't love that?

We have found our success by not only offering series of laser to correct a skincare concern - but to also maintain those results. That's why, every aesthetic and laser service is 50% off for the rest of your life after intitial series treatments.

We also reward client loyalty. So - beginning 1 Jan, if you are a laser, (and aesthetics is included for free with our laser series treatments) skincare, and botox client -your botox will be reduced to $8 per unit.

(yes, you read that correctly).

If you are not a laser client - meaning - either in a series of treatments, or on a maintenance plan for follow up, and have had at least one follow up) - Botox pricing will remain at $12 per unit - and no longer offered at $10 per unit for 20 units or more. Not a laser client? Don't fret. You have until 31 Dec 10 to start and get your botox for $8 per unit.

Saturday, November 13, 2010

What's On Your e Wish List?

Our holiday wish list forms have arrived!

So what do you have to do?
Just ask the staff for a form, fill it out and return it to the front desk.
When you hand it in to the front desk ,the staff will give you 20% off your very next purchase* just for filling it out!

If you'd like this form emailed or mailed to you - please contact the front desk, or email

(*product or service, excluding botox or dermal fillers)

Tuesday, November 9, 2010

Get Your E ~ Weekly specials 11/9-11/13

Equilibrium medspa would like to welcome Brittany Greene to our family of trained medical aestheticians!

Brittany has been with us for a couple of weeks now and is ready to meet you! As a licensed aesthetician, Brittany is now offering deep pore cleansing facials, chemical peels, brow waxing, body wraps, back treatments and more. This week only - schedule an appointment with Brittany and save 50% off anything you'd like. We know you'll love her.
Brittany is joining seasoned veteran Emily Beckwith who wants everyone to know that this week you can save 25% off any back treatment (lovingly referred to as a "bacial"). Call 890-2948 to book with either Emily or Brittany today.
Our spa coordinator and laser technician - Allison Johns has announced some specials this week as well:

Today 4-7pm - schedule one session of laser hair removal for the underarm or upper lip/chin and pay just $50!

These slots are intended for clients who have already had laser hair removal in the past but may need a touch-up. If you have never had laser hair removal and would like to experience it once before purchasing a package - we'd love to see you as well - understanding that one treatment of laser hair removal will not provide 100% hair reduction - as only hair that is in the anagen or active growth phase are targeted by the laser. (This is the reason for packages of 6).

Wednesday 11/10 - 12pm - lunch time laser genesis for only $125 (regular price $250)
Wednesday 11/10 - 430 or 5pm- laser genesis - $125
Friday 11/12 - choose any time slot from the following list:

2pm, 3pm, 4pm or 5pm and receive the above mentioned laser genesis special - say good-bye to fine line wrinkles, large pores, and redness.
Saturday 11/13 - Allison & Brittany are teaming up to offer a one of a kind amazing special. A relaxing yet results orientated deep pore cleansing facial by Brittany - followed by a laser genesis treatment by Allison. Normally referred to as the Anti-Aging facial this package sells for $300 and this fantastic duo is offering it for Saturday only - just $150. I think I'll sign up!
A note about our growing family of skincare professionals. Many of our loyal clients have asked questions about our new laser technicians.

Dr. Maxwell and Lori want you to know that we personally interview, select, train and over-see every team member. We do this with our clients safety and results of treatments in mind. It can seem like a slow process to some, but we are always 100% sure that our staff is a direct reflection of us. With this being said, we also want you to know that you always have a choice. Both of us are still treating and on sight every day. We are grateful for your feedback and want to hear about your experience at equilibrium. If you have further questions, feel free to email

Call 890-2948 to schedule
Offers are good until Saturday 11/13/10 and cannot be combined with any other offer.

Monday, November 1, 2010

Got Veins? Win them Away!!!

Whether you get them on your thighs, ankles, calves, or wherever…. having spider veins is the worst. With their dark color, they are so noticeable to others and not so easy to hide.

For many, the occurrence of varicose veins goes hand in hand with aging. However, more often than not you can blame it on genetics. Diet and exercise can help minimize the appearance of new veins, but what do you do about the ones you’ve already got?

Laser vein removal! Laser pulse quickly, safely and effectively treats a broad range of vessels, from tiny spider veins to deep blue reticular -- until they are no longer visible.

Poof! Gone!

What could be better?

How about winning a 30-minute laser vein removal session for yourself?

Here’s how:

Mandatory Entry:

~ Be a public follower of equilibrium medspa blog, leave a comment telling us who you are with your contact addy (1 entry)

Optional extra entries: You may do as many of these extra entry options as you'd like. Make sure to leave separate comments for each entry.

~ Visit equilibrium’s web page leave a comment telling something you learned on our site (1entry)

Follow @equilibriumspa on Twitter, 1 entry (leave user name)

~Subscribe to our email 1 entry (leave subscriber info)

~Tweet the giveaway- may be done once daily - 1 entry (leave direct URL to tweet) copy and paste the following:

Enter to win laser vein removal from @equilibriumspa

~Blog about the giveaway - 3 entries (leave link and 3 comments)

~Like equilibrium medspa on Facebook 1 entry (leave user name)

~Add equilibrium medspa blog’s URL to your blog roll - 1 entries (leave link )

Entries will be accepted until 9 pm CST on November 14, 2010. One winner will be selected via and notified via email. They will have 48 hours to respond to the notification email, or a new winner will be chosen.

Good Luck!!

Friday, October 29, 2010

Holiday Skin E Style!!!

We're so excited....we just can't hide it!

Love our specials but always seems to miss out?

What's faster than email?


Text the word "equilibrium" to 90210 and you'll be susbscribed to receive last minute specials on skincare & laser services.

There is no monthly charge for this service, outside of your standard texting rates (anotherwords - if you have unlimited texting, there is no charge)
Hurry - we're getting ready to send our very first text special.

Ready or not the holiday season is fast your skin ready?

We have just the right special for you.

Now to schedule your laser genesis treatment for
Saturday 11/6 - for just $100!

This is a $150 savings, and slots will sell out quickly.

So what is *laser genesis? It's a no-pain and lot's of gain laser service that treats fine line wrinkles, large pores, and uneven skin texture -including scar reduction (and even those pesky stretch marks). Your skin will be smoother and oily skin will be a condition you once had.

Retail Special:
Lush Lashes just in time for the holidays! Save 20% on Marini Lash conditioner. Thicker/fuller lashes with no prostoglandins (prescription drug)!

Best price all season.
2 month supply - just $52
6 month supply - just $104 - purchase the six month supply and also receive 2 free brow wax services - one for now & one for later.

* Laser Genesis blow-out special must be pre-paid when calling to schedule and can-not be rescheduled for another date of service.

Saturday, October 9, 2010

E Kicks Off Million Dollar Legacy Campaign

Equilibrium Med Spa will soon kick-off their Million Dollar Legacy Campaign. Community members will be asked to nominate their favorite non-profit organization so that an official ballot can be created, once the official ballot is created, all residents of Rutherford County will be invited to vote for their favorite non-profit organization, giving them a chance to win Equilibrium's Million Dollar Legacy trust. The trust will earn at least $1 million in

100 years. Read a portion of the press release regarding this exciting event.
"There are many ways to transform lives," says Lori Hoyt, managing partner for Equilibrium Med Spa. "We have mastered transformation in the treatment room. Now, we are focusing on other efforts to change the lives of others--today, tomorrow and always."
The winning non-profit organization must be located in Rutherford County and will be named beneficiary of the trust at Equilibrium's two-year anniversary celebration in December.
As nominations are received, qualifying organizations will be notified by mail. "This is great opportunity to support local not-for-profits," Hoyt says. "Let's show them how much we appreciate all the do for our community."

To nominate a not-for-profit organization, call 615-890-2948 or email We will take nominations until 1 November 2010.

The official ballots will be created and placed around the community for voting during the month of November, then placed in locked ballot boxes. The official ballots will be counted by Jason Jones, CPA and verified by a panel of Rutherford County business people. Keep watching for more details to your inbox and on our website so that you can attend the event and watch the tally boards rise for your favorite non-profit agency.

Wednesday, October 6, 2010

Legacy of E..........

It's almost excited! Start thinking of the non-profit that you'd like to receive one million dollars! It's our legacy.....

Monday, October 4, 2010

We Need Your Help!!

Monday 10/18 - chose either 12-3 or 4-7 (or if you only have an hour...sign up for the shift that contains that hour).

Music, food, skincare - give-aways - and we'll get our holiday baskets made, "creating our balance" items done, and get to fellowship with you! No need to bring anything but yourselves!

Wednesday, September 29, 2010

Have you had your E today??

Well now you can for even less!

Never before - mix and match product sale....

Today (9/29/10) and Thursday (9/30/10) only - mix and match any retail product purchases to save on total cost.

This means you can mix and match mineral make-up, any skincare line with specialty products such as Marini lash or Youth Complex!

Purchase 2 products - save 10%

Purchase 3 products or more - save 15%
The more you buy the more you save!!

Friday, September 24, 2010

Extra! Extra! Read all about E!

Be on the lookout for this weekend’s edition of THE MURFREESBORO POST for exciting news about Equilibrium medspa!

There will be a special offer - and the availability won't last through Monday.

Hurry out and get your copy on Sunday 9/24 - or log in to the online edition by clicking the link below. Have a great weekend.

Click here to go to The Murfreesboro Post

Got E?

We did it again!

We've expanded our Jane Marini line to include products that cater to the issues of adolescent skin.

We've expanded our Jan Marini line to include products that cator to the issues of adolecent skin.

Teen Clean

For Adolescent Skin Concerns A Convenient 3-Step Program in a Coordinated Storage Tote.

Teen Clean is the acne solution for adolescent skin concerns.

Teen Clean consists of the therapeutic Benzoyl Peroxide 2.5% wash, followed by the leave-on Benzoyl Peroxide 5% or 10% lotion. The three-step kit is completed with Antioxidant Daily Face Protectant SPF 30.

Teen Clean includes complete step-by-step instructions, along with each individually numbered product, in a coordinated storage tote.

Benzoyl Peroxide 2.5% Wash: 4 oz. bottle

Benzoyl Peroxide 5% or 10% Lotion: 2 oz. bottle

Antioxidant Daily Face Protectant SPF 30: 1 oz. tube
Skin Types: All acne-prone skin types

For special pricing call or stop by today….because being a teen is hard enough!

Wednesday, September 15, 2010

Fall for this fabulous pumpkin peel!

combat free radicals and damage from sun exposure
 Get Amazing Results With Our Exfoliating Pumpkin Peel. This peels has emerged as an alternative to traditional acid peels. Pumpkin contains a high concentration of beta-carotene and vitamins A & C, which combat free radicals and damage from sun exposure. These vitamins promote healthy cell turnover and encourage the production of collagen and elastin.   

 Pumpkin also possesses nutrients like zinc and potassium that nourish the skin, while natural AHAs and enzymes exfoliate the skin leaving the skin extremely smooth post treatment. Allantoin acts as anti-inflammatory to help calm the skin.
Many clients enjoy the smell and any skin type can use this peel, even those with the most sensitive skin.
Call today to schedule your pumpkin peel treatment.
Call 615.890.2948 or schedule your appointment on-line today.
We're ready for you - we've even ordered the pumpkin spice coffee and tea!

Woo Hoo! Team Lime Green just got even better!

Equilibrium's keep-us-in-check-money-man (aka our accountant) upped the ante in our Team Lime Green recruitment efforts!

He posted this to our Facebook wall last night:

"I'm going to add some "green" sweetener to this deal. For those who join as part of this event, the business receives a free tax review and plan for their 2010 tax return and the individual (owner, etc.) receives a free comprehensive financial plan (this is about $500 in services)."

Add this to the  FREE gift cards for spa services, marketing and networking opportunities, and FREE business cards and you've got one sweet deal.

Wow! If ever there was a time to get your business involved in the Chamber it's now!

What are you waiting for?

Call Lori at 615-796-1915  or email her

Tuesday, September 14, 2010


Exciting news!

We are on Team Lime Green for the Chamber of Commerce's membership drive this year......

We're going to win so here's how you can help....If you own a small (or big) business and are NOT a chamber us.

If you commit to join - we will give you exactly what you pay in FREE gift cards for spa services. Use for yourself (you know you deserve some “me time”)OR to give as gifts (Christmas is right around the corner).

If you are already a chamber member and can help us call 9/28-9/30...come on let us know! How can we make this even better? Do you need some free consulting for social media or marketing your small company? Join the chamber with us and we will offer you 5 hours of marketing consulting for FREE!

We’ll show you how we market equilibrium on a shoe-string budget with great results, help you network with some of the best local business owners---and we’ll grow or implement any marketing strategies or staff training you like!

You’ll also be invited to a party just for you!---at the spa on 9/25 from 12-3!

Come network, have a service, and we’ll review the benefits of Chamber of Commerce Membership with you!

One last offer……

Sign up with team LIME GREEN…and we’ll buy you one set (1,000 quantity) of business cards for your business! It doesn’t get any better!

Besides who doesn’t love LIME GREEN!

Email Lori at or call 615-796-1915

Saturday, September 4, 2010

Another Equilibrium Contest!

Equilibrium medspa is excited to be hosting a fun contest that will enable clients to save big on spa services and products.

Each month a member of our staff will be attending events that take place in or around Murfreesboro. We will be attending sporting events, chamber events, fund-raisers, etc. and will be taking candid photos of people there. If you have candid photos of local events - they may be considered for use by emailing your photos to If your photo is selected, you will also be eligible for the same prize.

We will display these candid photos in the lobby of Equilibrium medspa and on facebook. All you have to do is "find-your-face". Friends and family members may help by tagging those they know in the photos on facebook. In order to win - the faces in the photo must come into Equilibrium's lobby to be verified as one of the "faces-in-the-photo". Winners will receive gift certificates, bonus coupons for 50% off any item of their choice,etc.

Photos from events will remain posted for two weeks.

Help us attend events by sending us a note about any that you know are taking place: location, date and time.

Happy Labor Day!

If your not working come see us. We're open until 3:00pm. Otherwise enjoy the day!

Let's all celebrate the social and economic achievements of American workers.

Friday, September 3, 2010

It's finally here -

Marini Lash arrived yesterday and is flying off our shelves....

Many of you were interested in Latisse - but we felt we could not offer it to those who wear 24 hour contacts, as well as the potential side effects for blue, green, and hazel we've been researching and found this not so new...was launched in 2005 - great lash and brow conditioner. We tested it ourselves and love it.

What's even better? It's a fraction of the price of Latisse, and no hormone like prostaglandin (not a hormone but acts like one) Latisse retails for $120 per month - Jan Marini lash - $30 per month.

15% off either size until Monday!

We even had one of our own clients test it for link below to read her blog..

And speaking of blogging....if you want to be considered to sample free products and blog for us...send us the link to your blog and we'll be in touch.

Thursday, September 2, 2010

Countdown to Creating the Balance - Women's Conference

The countdown is on to Creating the Balance - Women's Conference!

The Rutherford County Chamber of Commerce will hold its annual business women’s conference Creating the Balance: Leadership Strategies for Women October 21, 1010 at Embassy Suites Hotel and Conference Center in Murfreesboro.

Equilibrium Med Spa will be there handing our fantabulous goodies and our Lori is participating with a panel on Social Media!

For more sneak peeks they'll be adding more to the Creating the Balance - Women's Conference fan page each day.


Tuesday, August 31, 2010

We Set the Bar! Now We're Raising it!

Here's the big announcement that will change the way we offer our services.

We've polled clients and we've completed months of local market research. We have never increased our prices for laser and aesthetic service.

No, we're not raising them now.

We're actually lowering the total out of pocket expenses for our clients (insert applause).

Beginning today - any client who purchase a series of laser services at equilibrium, will receive their aesthetic services for free.

So what does this mean?

It means 2 things, while you are in the treatment period of your laser package - you will not have to pay for aesthetic services. We believe that our success has come in part, by our focus on the cost to value ratio for our clients. We further believe that the results delivered by our laser services are enhanced by consistent aesthetic services in essence - reaching all layers and ending in the best possible results available.
Examples of Laser Packages and complimenting aesthetic services:

Purchase a series of Laser Genesis (5 treatments)

receive for free: 2 one-hour facials, 3 chemical peels, 2 brow waxes
Purchase a series of Solar Genesis (3 treatments) - for rosacea

receive for free: 1 anti-red/one hour facial, 3 grape seed mask treatments

& 2 brow waxes

Purchase a series of Solar Genesis (3 treatments) - for brown spots

receive for free: 1 one-hour facial with extractions, 3 chemical peels

Purchase a series of Titan Skin Tightening (3 treatments)

receive for free: 2 one-hour facials, 2 collagen mask treatments

& 2 free brow waxes

Purchase a Metamorphosis Package

1 pearl treatment plus 1 pearl fractional treatment with 3 laser genesis treatments

receive for free: 4 chemical peels, 4 deep pore cleansing facials & 4 brow waxes
For Laser Hair Removal package purchases each client may choose either 2 free facials or 2 free chemical peels

Click here for more information about the laser services listed above

Botox "regular"package - great for clients who receive regular Botox injections!

Purchase a package of 80 units of Botox at the discounted rate of $10 per unit and receive 6 free facials - both to be used in one years time - alternating every 6-8 weeks between facial and Botox injection, keeping your injections at 12-16 week intervals.

But wait, of course there's more....

As all EMS laser clients know, once you've completed a series of laser services with us - you never pay full retail price again. This means subsequent maintenance treatments are always charged 50% off the single service rate.

Now - aesthetics will be the same. Once you purchase a series of laser services at Equilibrium, you'll never pay full price again for follow up aesthetic services. Facials for $35, Chemical peels for $42, brow waxes for $7.50, etc. (hint - no waiting for a special!)

Our a la carte aesthetic menu of services will still be available for those who wish to pay full retail price, or those that have never had laser services at EMS. We know this is a lot of information. As always, call or email us for clarification. Forward this email to your friends or co-workers using the blue "forward email" link below. To the person who forwards to the most unique email address' - 10 free units of Botox - or - a complimentary laser genesis treatment - you pick.

September 2010 Specials

Protective ~ Portable ~ Powder! - in September - 15% off.

One of our very favorite sunscreens - provides broad spectrum UVA/UVB spf 20 protection. We've noticed our clients will apply sunscreen in the morning - but by lunch time & most definitely by the end of the work day - it's time to re-apply. How do you do that without wrecking your make-up? Or have oily skin that sometimes requires blotting? The answer - iS Clinical's powder sunscreen. Comes in translucent (won't change the look of your current make-up) or sun-medium for those that do not like to wear make-up, but would like a little color. Have kids that play sports? (most sun damage occurs before age 18) - this sunscreen travels easily in their bags.

Standard Process: OPC Synergy!

Save 20%

Why Standard Process supplements? As a nation, we eat foods that have been stripped of their nutrients. We do not eat enough fresh produce, whole grains, and quality protein. So, we take vitamins. But consider this - where do the nutrients contained in your current multivitamin come from? Are they truly doing their job? Both Equilibrium medspa and St. Andrews Family Practice, believe that given the proper nutrition, your body has the amazing capability of keeping itself healthy. We also believe that nutrition should be individualized to meet each patient's needs. For these reasons and many more, we profoundly recommend Standard Process whole food supplements. OPC Synergy is one of our favorites! Here's why:

Antioxidants are a group of vitamins, minerals, and enzymes that help keep the production of free radicals in check. OPC synergy is a whole food supplement that contains a combination of grape seed extract (including Masquelier's® Original OPC), buckwheat, red wine extract, green tea extract, and bilberry to provide the strongest, natural, antioxidant protection available....

If you'd like us to mail or email you a questionnaire that will assist us in selecting the right whole food supplements for you, contact us and we'll get that right out to you.

Purchase a deep pore cleansing facial, or a therapeutic facial

(we'll help you decide - rosacea, acne, anti-aging, etc) and receive a collagen mask for free. ($45 value)

Why a collagen mask?

Collagen is a totally natural product and regular users have reported improvements in skin condition and complexion. As the body's most abundant natural protein (75% of skin is collagen), Collagen can help to rebuild the connective tissues in our skin making it firmer and more elastic. Collagen may also: improve skin hydration & elasticity; reduce fine lines, wrinkles and scars.
Purchase any Laser Hair Removal Package and receive a second treatment area for free (equal or lessor value free)
Purchase One hour of Spider Vein removal for the price of 30 minutes
(regular prices 1 hour $400, 30 minutes $275: savings of $125!)

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Friday, August 27, 2010

Hide and Tweet ~ Next location

Hide and Tweet - Thursday 9/9 and Friday 9/10

Location: The Willow Tree

133 James Luscinski Drive

Murfreesboro, TN 37129-6932

Thursday, August 26, 2010

Want Five Bucks??

Hi everyone!

Thanks for "sharing" the Vista print contest post on behalf of Equilibrium Med Spa! We've credited your accounts with $5 each, just for posting on your Facebook!

How easy can it be? Vote EMS! Get Five EMS Bucks!

Everyone can earn this $5.00 credit by posting a link to our vote page on your Facebook profile. Don't forget to tag Equilibrium Med Spa in your post so we'll know you did!

Facebook Fan Freebie!

Wanna win free Equilibrium Med Spa products or services?

Winning is easy!

Just "like" us on Facebook. We're givingaway a product or service to one lucky winner everyday!

Yep, you read that right!


What are you waiting for?